FEDERICA BERSELLI PRESENTS AETALIA IN GENEVA

After three years of preparation, the AETALIA brand made its market debut in Geneva, Switzerland, with great success.

The occasion was the invitation to participate in the three days of "Italian Creativity on the Runway - Wedding Edition": an event organized by IWG Switzerland with the support of the Italian Chamber of Commerce and sponsored by the Italian Consulate General in Geneva with Michelangelo Foundation (Richemont group) and Maserati as partners of the event.

This event, in its third edition, saw the parade of haute couture brands such as Simone Marulli (a designer known on the Island of Elba for the Mediterranean Fashion Dreams fashion show on the beach of Marina di Campo in 2013), Mariella B.Green, Aembrosia, Atelier Bagatelle, Leiseshoes and the new brand AETALIA.

Among the other artisan brands present were also Ino-Scent and Custom&Colors.

In the wonderful setting of the Demeritte's Art Gallery, among millionaire works and NFT paintings worth hundreds of thousands of francs, more than 30 models paraded with the luxury creations of these brands that have been ambassadors in the exclusive Swiss city of the highest Italian creativity and craftsmanship.

The official photographer of the three days was Noah Berselli, also from Elba.

AETALIA was born in S.Ilario, in the very small Atelier for the production of Federica Berselli, an entrepreneur of Milanese origin known on Elba for her activities related to digital communication and now also a designer.

"It all started during the covid period to make a unique gift to a special person... - Federica says - and since then I have discovered a passion for the sensations given by leather. A world opened up to me and I rediscovered the creative streak of my family, like my paternal grandmother who had a haute couture dressmaking atelier.

Today, creating models of leather bags and accessories, sewn entirely by hand, has become a wonderful new activity for me in the luxury sector, supported by a very high-profile staff between Elba Island and Geneva".

The success achieved during the fashion show immediately brought AETALIA bags to the Fashion Art Gallery boutique in the center of Geneva and, in the coming weeks, to further growth on the Swiss and international market.